Service Design
The efficiency service design
It use in market principle call 7Ps
- Product : Which product you sell. It demand to market or not?
- Price : The suitable price for sell.
- Place : Right place for sell product and full fill the demand of customer.
- Promotion : The event that promote the product which customer can be fun with.
- People : Make a relation with customers.
- Process : Design the system for customer easy to use.
- Physical Evidence : Design the service point for the comfortable of customer.
What is Service Design?
The service design is the combination between idea and practical develop in service. To make me find the new dimension of creative think meet with the need of customers for solve the problem and full fill the long term in business. It can divide in 3 sections;
- Exploration : Research and analysis to understand the real problem lead to the design which meet the customer requirement.
Stakeholder Maps is a strategic business tool which identifies and assesses the effect of a different individual or a group of stakeholders on a company.
- Contextual Observation : See the use of customer.
- Shadowing : Jot the real detail of customer when use service.
- In-Depth Interview : Interview directly to customer to know the deep problem.
Conclusion
After we gathering the data. Next we take the data to conclude and analyse then divide into topic for design brief.
- Problem : The problem that we found
- Opportunities : Opportunities for solving the problem.
- Insights : Understanding in deeply
- Needs : The requirement of customer.
- Themes : The collection of data.
- Creation : Simulation the events start from the beginning to the end including the event that can cause the problem.
- Customer Journey : See all the process.
The good design come from the combination of reason and creation for make the service design that can answer all the requirement of customer and build the quality of business.
- Implementation : Test and develop all the idea that come from Creation step for make it real.
- Prototyping is an early sample, model or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.
- Evaluate is a systematic determination of a subject's merit.
- Service Blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it.The blueprint shows processes within the company, divided into different components which are separated by lines.
- Nowadays, the competitive in business is very high. The new way to help the business to grow is service design. To attract the customers for use the service again and again. This service design will help in long-term business.
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